As someone who organizes all of her family’s books in size order these photos make me very happy.
Wow, I love these . . . Blowing up typographical forms is not new but there is something lovely and balanced with an even tension between the two sets of brackets making me want to know more, making me want to open cover and see what’s inside.
To the typography student I had who once asked, “don’t you think that’s a bit nit-picky?” I say, touché.
This site by Jessica Hiche and this one excerpting Jason Santa Maria’s book, On Web Typography, are super helpful on the how and why regarding all forms of quotation and hyphenation.
Use. Understand. Learn.
LOVE this series, check it out!
I just read the Akzidenz Grotesk post by Joe Alterio which ended with this gem:
“Akzidenz-Grotesk is the typographical equivalent of that amazing friend of yours who can make cogent, compelling arguments without ever getting heated or cruel. Typefaces come and go: Akzidenz-Grotesk remains.”
Found via Design Observer
What’s the difference? FastCo explains.
Logo or logo type literally means “word imprint” in Greek. According to this line of thinking, the only true logos are the ones that contain nothing but stylized letters, representing the literal name of a company like this:
An abstract approach to the visual identity of a company or corporation that would work across all languages would be a universal symbol that abstractly represents their brand such as Apple’s apple:
Combine these two and you get something else called a combination mark. These are emblems that use a combination of both words and symbols to represent a company or organization like this:
So now you know!