Inkahoots

Screen Shot 2013-07-04 at 10.51.39 AMCheck out this piece by Rick Poyner in Design Observer.
I was originally drawn to the article by the typography on this poster and it’s subtle but strong message. Then I started reading the article and it really drew me in. Here are some quotes from the piece that really resonated with me:

We always thought the community sector was constantly let down by its visual material. It has to compete with highly sophisticated big budget material from opposing ideological agendas. So we thought that by giving these groups a sophisticated visual voice you are advocating for them. It’s the reality of the media culture we live in that the credibility and even the volume of voice is undermined by the presentation of the message. A lot of fantastic stuff that happens in the community goes unnoticed or ignored because it doesn’t have that authority in its visual language. We see ourselves as advocates for the client. We are political advocates, if you want to put it in those terms.

My view is that working people recognize good design when they see it and crappy design doesn’t impress anybody. Having something with design values has actually set us apart from a lot of the other propaganda that’s around. People look at it twice. They don’t look at it once and write it off. They’re interested in what it’s about. Even that element of it not being clear what the mushroom cloud is [. . .] People have a look at it and think, “Well, what is that trying to say? What is it about?”

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