Logo vs. Symbol

What’s the difference? FastCo explains.

Logo or logo type literally means “word imprint” in Greek. According to this line of thinking, the only true logos are the ones that contain nothing but stylized letters, representing the literal name of a company like this:

Screen Shot 2014-08-09 at 10.07.52 AMAn abstract approach to the visual identity of a company or corporation that would work across all languages would be a universal symbol that abstractly represents their brand such as Apple’s apple:

Screen Shot 2014-08-09 at 10.07.42 AMCombine these two and you get something else called a combination mark. These are emblems that use a combination of both words and symbols to represent a company or organization like this:

Screen Shot 2014-08-09 at 10.08.14 AMSo now you know!

Advertisements
This entry was posted in Thoughts and Ideas. Bookmark the permalink.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s