What’s the difference? FastCo explains.
Logo or logo type literally means “word imprint” in Greek. According to this line of thinking, the only true logos are the ones that contain nothing but stylized letters, representing the literal name of a company like this:
An abstract approach to the visual identity of a company or corporation that would work across all languages would be a universal symbol that abstractly represents their brand such as Apple’s apple:
Combine these two and you get something else called a combination mark. These are emblems that use a combination of both words and symbols to represent a company or organization like this:
So now you know!
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